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Over 200,000,000 people in the U.S and 250,000,000 people worldwide have access to the Internet. |
Total Internet usage in North America sustantially exceeds the total playback of rented video tapes. |
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200 million people in North America have used the Internet in the past 3 months for e-mail. |
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150 Million people in North America have used the World Wide Web in the past 3 months. |
Average Web users are upscale (25% have income over $80K), professional, and educated (80% have at least college degrees). There are some drastic exceptions to this in specific markets such as the automotive high performance industry. |
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Internet users average 9 hours and 28 minutes per week on the Internet. |
Approximately 80 million Web users have purchased products or services over the Internet in North America alone. The average purchase is now $427. |
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| Users of the Internet are primarily male (66%) . While males tend to use the Internet with both greater frequency and duration than females, accounting for approximately 77% of total usage. When compared with the SRI International 's study of Internet users from a few years ago, female usage of the Internet has grown from 29% to 34%. These two studies when compared to each other show that this medium will be non-gender specific within less than three years. |
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Access Locations:
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While home Internet connections are obviously the place from which most people access the Web (62%), there is only a 6% difference to the next access point which was the work place. The fact that there was such a high amount of users who access the Internet from the work place indicated that companies are using the Internet as a viable medium for conducting business. The mere fact that they have the equipment and software to access the Internet is a strong indicator to support this. |
Reasons For Using The Internet:
Accessing the World Wide Web is the primary reason people use the Internet (72%). While many people think of the Internet as simply E-mail, its applications go far beyond that. The emergence of the World Wide Web has been the fastest growing most quickly evolving application spawn on the Internet.
Approximately 60% of Web users responded that they use the World Wide Web to "search for information on companies and organizations." along with using it to browse and explore. These are Canadian and American professional level, college graduates, with a earned household incomes of over $80,000 specifically searching for companies like yours.
| The study showed that overall usage of both the Internet and On-line services like "America On-line" was significant. The average Canadian and American Internet weekly usage was 5 hours and 28 minutes, compared to On-line Services at 2 hours and 29 minutes. To better understand the significance of this the study compared Internet Usage with viewing of rented video tapes. The comparison showed that the weekly time spent using the Internet was equal to the viewing of rented videotapes in North America. |  |
How is the Web Different From Other Media?
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 Jane Young |
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