Offering Web Services Since 1995

Introduction to Web Sites

Please start with the basic premise that a web site is now a necessary adjunct to your marketing program. Every business in the world needs and can benefit from the proper marketing use of a web site and it is necessary to either register your name now, as names are disappearing at the rate of 30,000 per week or use use a high visibility server whose name has value attached to it.

In the not too distant future, most potential customers will use the web to view your catalog or product information, almost eliminating print catalogs and ever - increasing mailing expense.

Reality today is that you must use the worldwide web as a marketing tool for the following reasons:

• The internet is the greatest new communication tool since perhaps the invention of the printing press or telephone.

• You need to have a presence for your business on the internet in order to remain ahead of your competitors, expand market share and capture new positions in the marketplace.

• There are over 150 million web users in the United States today, almost 250 million worldwide, and most of them don't know your business exists.

Unfortunately, companies seeking a presence on the World Wide Web are finding there is more to establishing a presence on the Internet than meets the eye. This is precisely what Dave Wolin Inc. can do for you. Our goal is to consult and provide the business world with an avenue to develop and maintain quality web sites, and to avoid the pitfalls of internet marketing.

The Internet is growing so fast it is estimated that this year there will be well over 300 million Internet users in the world. It is also estimated that over $500 billion dollars was generated by direct "on-line" sales this year . The Internet is not unlike radio in the late 1920's, a medium in the process of changing the way companies market and advertise. 

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Unlike radio, however, the Internet is not bound by transmitter range, theater of the mind, or lack of catalogue value. Nor does it have the limitation of distribution and circulation like print media and direct mail.

Our Proven Technique For Making You Successful On The Web

Our web hosting service, www.speed-shop.net can get you on the web effectively and inexpensively. We now have the latest technology in virtual servers with T-3 high speed connectivity to provide quality service to the automotive performance industry.

Our web site development program is designed to showcase your products and services to the greatest number of viewers. 

In order to do this, we produce functional and easily viewed web sites. While we don't think the web will be completely replacing print media, it will greatly reduce the quantities of printed catalogs now in use as it specifically offers an ideal showcase for providing information and can be continuously and quickly updated.

A web site offers exposure to a huge international market at minimal cost, combining the benefits of print media with the benefits of television advertising. This is your 24 hour per day, 7 day per week contact with potential customers without any printing or mailing costs.

Two distinct philosophies of web site design

A "cool site" for p.r purposes, may well serve your needs as an image building device but will not be seen by many new web users or the 25 million users of America Online or the 4 million viewers using Web TV or anyone else not using the latest browsers and hardware.

While almost 250,000,000 people are on the world wide web today, the typical web user is using a less than "state of the art" computer and modem, both of which are too slow for complex graphics and videos. The average computer user today has only an older "Pentium" at best with dial up connection as slow as 26,400 kbps. High speed connections still are used by only 1/2 of the potential online consumers. 

As these statistics change we will react by increasing our use of the latest special effects in web sites; until then, we try not to use exotic technology just for the sake of using it. Look at some overly high - tech sites and their download times. The current consensus is that it should take no longer than 30 seconds for your site's homepage to load. We want your site to be seen and used and avoid high resolution graphics and animations for just that reason.

Functional web sites, user - friendly, and simple to use have become our staple in web design. The majority of our clients have one goal - to showcase their products to the maximum number of potential customers and provide information previously only available through print media. At Dave Wolin Inc, we do that cost - effectively and produce sites that work for you. This site is a good example of usage of low resolution graphics and animations to speed up loading times.

Sales over the web requires some unique technology and again, needs to be user - friendly and simple. We have shopping cart programs available to make your catalog easily used for online ordering and secure server technology available for credit card transactions. We can even provide credit card processing if necessary.

Your web site should contain a homepage or starting page with a simple introduction to your company, a table of contents listing all that your company offers and your complete catalog, detailed technical information and any additional relevant information about your business. Unlike print media, there are practically no limitations on the number of pages available.

We follow the standard precepts of web design !

The Secret to Making Your Web Site Work As A Marketing Tool

After your web site is finished, serious efforts must be made to publicize your site. We recommend you include your web address in all product literature, industry directories, advertising and mailings. Dave Wolin Inc. will list your site with over 800 search engines and directories and link to sites on the web related to your business, insuring the maximum viewing audience.

This is an ongoing process. Listing with search engines to achieve maximum visibility requires checking and relisting on a monthly basis to insure that your site remains in the top percentiles for your category of business and can be easily located.

Additional means of publicizing your site are available; including targeted e-mail and releases to media announcing your site.

If you don’t wish to bother with your own online connection, we can handle your e-mail response; transferring it to you via fax. We provide complete hosting services and domain registration through our subsidiary, www.speed-shop.net, eliminating any internet work on your part. We also offer a monthly update service for your web site in order to provide for the latest news and changes regarding your products or services.

Dave Wolin

Jane Young

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